GUFC 2025 - 2030 Strategic Plan
Over May and June this year, we undertook a thorough and collaborative process to develop this plan.
- We engaged players, parents, volunteers, coaches and community partners across all parts of Gippsland.
- We ran surveys, workshops, and individual conversations to understand what’s working well and where we need to improve.
- We were supported by GippSport to ensure the process was evidence-based and aligned with broader regional sporting priorities.
The result is a strategy that genuinely reflects the voices and aspirations of our members and our wider football community.
Across all that engagement, a few themes stood out very strongly:
- We have strong participation and talent, but we need more structure in our development pathways.
- Facilities and infrastructure came through as a major priority, with Baxter Park being a strength and the upcoming Morwell redevelopment a huge opportunity.
- Our volunteers are the backbone of the club, and we need better support, clearer roles and recognition.
- And finally, members want to see stronger communication and a clearer identity across the whole region, uniting both our Warragul and Morwell hubs.
From this feedback we developed seven strategic pillars that will guide our growth and decision-making over the next five years. These focus on:
1. Football Operations
2. Infrastructure & Facilities
3. Culture, Inclusion and Club Identity
4. Governance,
5. Communication& Engagement
6. Financial Sustainability and Access
7. Marketing & Visibility
These pillars ensure we are addressing our football programs, our people, our operations, and our place in the broader community.
This strategy will help us:
- Strengthen what we already do well
- Professionalise our operations
- Create clearer pathways for boys and girls
- Build a stronger, united identity
- And position GUFC as Gippsland’s leading football club for years to come.
This is a strategy created by our community, for our community.